Since launching those cartoonish leather transfers last year, Anya Hindmarch has sold some £12 million's worth. At around £35 each, that’s a lot of stickers. "They've become our equivalent of a lipstick," she says, a reference to the cosmetics lines which are the “gateway purchases" that keep so many global brands afloat.
Her latest idea on display at her London Fashion Week AW16 collection was adding freshness to her chic stable of lady-like Bathurst bags and duffles with detachable jewelled straps that transform a workhorse of a bag into something far more evening-worthy. “Hah!“ exclaimed one critic next to me, “Fendi did that last season”.